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Me and my dog Gene Grey, 2023

Who am I

 

You guessed it, my name is Mario. I'm just another chronically-online caffeinated millennial, born and raised in Ecuador, where I started my advertising career more than ten years ago. Eventually, that led me to sunny SoCal.

 

The ability to perform in art direction, concept development, and content creation has allowed me to be in both creative and digital departments. I hold a Bachelor’s Degree in Audiovisual Communication and Multimedia from Universidad Casa Grande, considered the top communications school in Guayaquil, Ecuador.

Currently, I serve in a hybrid role as Associate Creative Director and Social Media Content Creator at Reach Agency.

For more information, click on the button below.

Where I've been

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What I've worked on

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What they say

Amanda Carlson
Associate Creative Director at RAPP

“I've worked with Mario at both the copywriter level and as an ACD, so I've seen how doubly awesome he is. He is talented, insightful, and a strong collaborator. These skills make him a great creative partner and a motivated contributor. Plus, he rounds it all out with being the nicest guy with the brightest attitude in the room."

Marcos Calandrelli

Former Creative Director at Casanova McCann

“I would recommend Mario without hesitation—a hardworking, creative, and happy soul. Mario is a relentless art director who can work for many, many hours without losing his smile."

Melissa Garcia

Former Project Manager at McCann

If there's one thing I love and admire about Mario, it's his ability to handle overwork and pressure: always, always with a very positive and contagious attitude. I really think he's such a valued co-worker, that kind of enthusiasm and resourcefulness is highly valued. Very creative, full of energy and excellent relationship with work teams."

Marco Ros
Former Copywriter at Casanova McCann

“I had the pleasure of working with Mario for a good chunk of my career, and I can confidently say that he is a real force of creativity and positivity. His energy is infectious! Every project we've collaborated on has been elevated by his unique perspective and stellar design skills. Beyond his great ability as an Art Director, it's his upbeat attitude that truly stands out. I have yet to meet anyone who didn't instantly enjoy working with him. If you ever get the chance to team up with Mario, seize it – he's one of a kind."

Jacqueline Garcia

Former Account Executive at Casanova McCann

“Mario is not an average art director because Mario is not average. Mario's energy and talent makes him an invaluable teammate. I had the pleasure of partnering with Mario on our Pro-bono account enriching the LGBTQ community. His passion, creative thinking, and visual aesthetic were key to our campaign's success. Mario brightens the room with his charm, wit, and dedication to creative excellence."

Deborah Williams

Former Senior Copywriter at RAPP

“Working with Mario was one of the highlights of my career. He is extremely gifted at taking even the most general concept and elevating it visually to achieve a solution that’s not just imaginative, but strategic as well. I’ve witnessed first-hand his skills at navigating challenging clients and impossible deadlines to always deliver work on time. Beyond that, he’s simply great fun to work with, finding humor exactly when it’s needed most."

What you want to say

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What inspires me

When I'm not working

I HIKE

I GO TO MUSEUMS

I WORK OUT

Arch Rock
Joshua Tree National Park, 2023

I DO CALIFORNIA
THINGS

Keith Haring Exhibit at the Broad
Los Angeles, 2023

I SPEND TIME
WITH FAMILY

Doing CrossFit
Long Beach, 2023

I TAKE PICTURES
OF MY DOG

Long Beach, 2022

With my sisters at the Korean Bell of Friendship, Los Angeles, 2022

Gene Grey at Rynerson Park
Lakewood, 2023

© 2026 mario.

Any images in this site serve solely to showcase the work of Mario Proaño. Images, logos, references, and names mentioned in this site are the property of the respective network, company, or other owning entity. No challenge to ownership is inferred.

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